Darcy Krinsky

Founder & CEO

Darcy is the founder and CEO of Higher Ground Fitness, leading the brand’s vision, growth, and strategy. She drives innovation across the business—from designing the proprietary HGF Machines to shaping the high-intensity, low-impact workout that defines the method.

Originally from the East Coast, Darcy spent nearly 20 years at Reebok before launching HGF. When she’s not building studios or dreaming up the next big move for the brand, you can find her chasing after her twin boys, Zach and Chase, at the beach in Dennis, or planning the next family trip with her husband Todd.

Fun fact: if she weren’t running HGF, Darcy would happily split her time between working at a hardware store and running a hat-making shop on Cape Cod.

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