Shannon Murphy Weibeler

Written By Connie Holen

Director of Marketing

As Higher Ground Fitness’s Director of Marketing, Shannon oversees brand messaging and creative direction across all digital channels, ensuring every touchpoint reflects HGF’s energy, authenticity, and community. Joining the team before the very first studio opened in Mansfield in 2018, Shannon has grown alongside the brand from day one!

With a professional dance background, Shannon has always been drawn to movement. At HGF, she’s found the perfect blend of creativity and purpose—bringing the brand to life in ways that inspire others to move, connect, and rise.

When she’s not in-studio or behind the screen, you’ll likely find Shannon with her nose in a good book or deep into a home project with her husband—always creating, always moving, always building something new.

Connie Holen

Connie Holen is a Digital Strategist, Certified Mindbody Business Consultant, Google Search Certified Marketer and Squarespace Circle Platinum Partner specializing in web design for yoga, Pilates, fitness, and wellness studios. As the founder of Pixality Design, she has helped 300+ boutique studio owners build clean, modern, and easy-to-manage Squarespace websites that integrate seamlessly with scheduling software (Mindbody, Mariana Tek, Walla, Momence, and more). Connie’s work focuses on local SEO, brand strategy, and creating websites that not only look beautiful but also attract new clients and support long-term studio growth.

http://www.pixalitydesign.com
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