Shannon Murphy Weibeler

Written By Connie Holen

Director of Marketing

Shannon.murphy@highergroundfit.com

As Higher Ground Fitness’s Director of Marketing, Shannon oversees brand messaging and creative direction across all digital channels, ensuring every touchpoint reflects HGF’s energy, authenticity, and community. Joining the team before the very first studio opened in Mansfield in 2018, Shannon has grown alongside the brand from day one!

With a professional dance background, Shannon has always been drawn to movement. At HGF, she’s found the perfect blend of creativity and purpose—bringing the brand to life in ways that inspire others to move, connect, and rise.

When she’s not in-studio or behind the screen, you’ll likely find Shannon with her nose in a good book or deep into a home project with her husband—always creating, always moving, always building something new.

Connie Holen

Connie Holen is a Digital Strategist, Google Search Certified Marketer, and Squarespace Circle Platinum Partner with over a decade of experience in marketing and web design for boutique fitness, yoga, Pilates, and wellness studios. As the founder of Pixality Design, she has helped 300+ studio owners build clean, modern, easy-to-manage websites that integrate seamlessly with scheduling software including Mindbody, Mariana Tek, Walla, and Momence. She currently leads marketing and content strategy at Zipper, the all-in-one studio management platform built specifically for boutique studios. Connie's work focuses on local SEO, brand strategy, and helping studios attract new clients and grow sustainably — without the tech overwhelm.

http://www.pixalitydesign.com
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